Lead Creative Strategist – Performance & Direct Response (m/w/d)

We’re looking for a Lead Creative Strategist to own and scale the performance creative engine behind one of the fastest-growing DTC pet brands in DACH.

Performance creative is one of the core growth levers of the business. This role sits at the intersection of creative, media buying, consumer insight, and funnel strategy — turning ideas into scalable systems and high-performing campaigns.

You’ll lead the direction, testing strategy, and operational setup behind our paid social and direct response creative, while coordinating internal creatives and external production partners to keep output sharp, fast, and insight-driven.

Creative strategy & direction

• Define the creative direction across paid social and advertorial funnels

• Identify winning angles, hooks, mechanisms, narratives, and offers to test next

• Translate performance insights and customer psychology into scalable creative concepts

• Build testing hypotheses grounded in data, market awareness, and platform behavior

Creative systems & scaling

• Own the creative testing roadmap and production pipeline end-to-end

• Build repeatable systems that scale output without sacrificing quality

• Develop workflows, feedback loops, and creative processes across the funnel

• Create structure around creative learnings, iteration cycles, and knowledge sharing

Funnel & performance ownership

• Partner closely with performance marketing on creative strategy and scaling decisions

• Shape landing pages, advertorial flows, messaging architecture, and funnel cohesion

• Analyse creative performance deeply — hook rate, hold rate, CTR, thumbstop, CPA, ROAS, conversion behavior

• Turn insights into clear next actions, briefs, and testing priorities

Leadership & coordination

• Coordinate the in-house content team (video editor, copywriter, performance marketing manager)

• Manage external UGC creators, freelancers, and production partners

• Raise the creative standard through strong direction, feedback, and iteration

• Step in hands-on when needed — scripting, hooks, copy, or creative shaping

• 4+ years in Creative Strategy, Performance Creative, Direct Response, or Performance Copywriting — ideally in DTC / e-commerce

• Proven track record scaling paid social creative profitably

• You understand the full funnel: Hook · Mechanism · Offer · Story

• Strong strategic thinking combined with operational execution

• You’ve built or improved creative testing systems, not just individual ads

• Strong briefing and feedback capability — you know how to guide creators toward performance

• Comfortable balancing creative instinct with performance analysis

• AI-native, not AI-curious. You’ve built real workflows using Claude Projects, custom GPTs, or similar tools across research, scripting, briefing, ideation, and analysis

• Fluent English. German is a strong plus, but deep understanding of the DACH market matters more than perfect grammar

We move fast, experiment constantly, and care about impact over hierarchy. Everyone owns their area and contributes directly to growth.

You’ll have real influence over one of the company’s biggest growth levers — with the freedom to shape systems, processes, and creative direction, not just execute tasks.

What we offer

• Real ownership and autonomy

• Fast learning environment with high creative velocity

• Collaboration on equal footing across teams

• Flexible office model with meaningful in-person collaboration

• 40% discount on all Pets Deli orders

• €50 monthly benefit allowance (BVG, Urban Sports Club, Spotify, REWE, etc.)

• Dog-friendly office