Performance creative is one of the biggest drivers of our growth. In this role, you’ll work closely with performance marketing, content, and production to develop high-performing paid social and advertorial creative.
You’ll help turn insights into concepts, concepts into ads, and ads into scalable learnings across the funnel.
]]>Own the creative strategy — where we’re going, what angles to test, what stories and mechanisms to bet on next
Run the testing and content roadmap so production never stalls — we always know what’s shooting next and why
Build scalable creative workflows that keep output fast, structured, and insight-led without sacrificing quality
Oversee output end-to-end — quantity and quality, from brief to final cut, including the compelling early-frame hooks that stop the scroll
Coordinate the content team (video editor, copywriter, performance marketing manager) plus external UGC creators and production partners
Give clear creative feedback and direction to continuously improve messaging, hooks, scripts, and concepts
Read the numbers (hook rate, hold rate, CTR, CPA, ROAS) and feed insights back into the next test round
Shape the funnel — landing pages, messaging, and our creative library — together with the team
Jump in hands-on when needed — scripting, hook writing, messaging, copy, or creative refinement
2+ years in Creative Strategy, Performance Creative, Performance Copywriting, or a similar role — ideally in DTC / e-commerce
You’ve worked on paid social ads and understand what makes creative perform
You think in funnels: Hook · Mechanism · Offer · Story
Strong creative instincts combined with structured thinking
You can write briefs that are clear, practical, and performance-oriented
Comfortable reading creative performance metrics and extracting insights
AI-native, not AI-curious. You actively use AI tools like Claude, ChatGPT, or custom workflows to improve research, scripting, briefing, and ideation
Fluent English. German is a strong plus, but strong DACH market understanding also matters
This is a role for someone who wants to sharpen their creative strategy skills, take ownership quickly, and grow alongside a scaling DTC brand.
Ownership from day one
High creative output and fast feedback loops
Collaborative and low-hierarchy culture
Flexible office model with regular in-person collaboration
40% discount on all Pets Deli orders
€50 monthly benefit allowance (BVG, Urban Sports Club, Spotify, REWE, etc.)
Dog-friendly office
Performance creative is one of the core growth levers of the business. This role sits at the intersection of creative, media buying, consumer insight, and funnel strategy — turning ideas into scalable systems and high-performing campaigns.
You’ll lead the direction, testing strategy, and operational setup behind our paid social and direct response creative, while coordinating internal creatives and external production partners to keep output sharp, fast, and insight-driven.
]]>Define the creative direction across paid social and advertorial funnels
Identify winning angles, hooks, mechanisms, narratives, and offers to test next
Translate performance insights and customer psychology into scalable creative concepts
Build testing hypotheses grounded in data, market awareness, and platform behavior
Own the creative testing roadmap and production pipeline end-to-end
Build repeatable systems that scale output without sacrificing quality
Develop workflows, feedback loops, and creative processes across the funnel
Create structure around creative learnings, iteration cycles, and knowledge sharing
Partner closely with performance marketing on creative strategy and scaling decisions
Shape landing pages, advertorial flows, messaging architecture, and funnel cohesion
Analyse creative performance deeply — hook rate, hold rate, CTR, thumbstop, CPA, ROAS, conversion behavior
Turn insights into clear next actions, briefs, and testing priorities
Coordinate the in-house content team (video editor, copywriter, performance marketing manager)
Manage external UGC creators, freelancers, and production partners
Raise the creative standard through strong direction, feedback, and iteration
Step in hands-on when needed — scripting, hooks, copy, or creative shaping
4+ years in Creative Strategy, Performance Creative, Direct Response, or Performance Copywriting — ideally in DTC / e-commerce
Proven track record scaling paid social creative profitably
You understand the full funnel: Hook · Mechanism · Offer · Story
Strong strategic thinking combined with operational execution
You’ve built or improved creative testing systems, not just individual ads
Strong briefing and feedback capability — you know how to guide creators toward performance
Comfortable balancing creative instinct with performance analysis
AI-native, not AI-curious. You’ve built real workflows using Claude Projects, custom GPTs, or similar tools across research, scripting, briefing, ideation, and analysis
Fluent English. German is a strong plus, but deep understanding of the DACH market matters more than perfect grammar
You’ll have real influence over one of the company’s biggest growth levers — with the freedom to shape systems, processes, and creative direction, not just execute tasks.
Real ownership and autonomy
Fast learning environment with high creative velocity
Collaboration on equal footing across teams
Flexible office model with meaningful in-person collaboration
40% discount on all Pets Deli orders
€50 monthly benefit allowance (BVG, Urban Sports Club, Spotify, REWE, etc.)
Dog-friendly office